Monthly Archives: July 2011

The show’s on the road!

Posted on by admin

Tweet BookXtra is a brand-new concept and, although we had big expectations for our first few weeks, we’ve been staggered at the huge level of interest we’ve had. Why? And who? – Publishers are seeing it as a wonderful way … Continue reading

1 Comment

Are you nervous?

Posted on by admin

Tweet Good things can make people nervous. Is that really a £5 note stuck to the floor….? Take BookXtra for example. Whilst we’ve had a fantastic uptake from authors, publishers, book groups and the general public in the first couple … Continue reading


Be seen!!

Posted on by admin

Tweet The presence of a brand is to be seen and recognised. Birds Eye have their beardy captain and McDonalds have a strange clown associated with their wares. Because most companies or organisations want to visually capture the attention of … Continue reading


Blyton Rocks!

Posted on by admin

Tweet I may be showing my age here, but I grew up with Blyton. Not literally, but with her books. I loved the Mallory Towers series, I wanted to actually BE one of the Famous Five and her Magic Faraway … Continue reading