Be seen!!July 12, 2011
The presence of a brand is to be seen and recognised. Birds Eye have their beardy captain and McDonalds have a strange clown associated with their wares. Because most companies or organisations want to visually capture the attention of consumers, a logo is born.
It makes shocking reading to find out how long the average surfer spends on a new, unsolicited website – mere seconds. Even if a user has searched for your site/industry in particular it doesn’t mean he won’t shift off to a competitor’s site pretty smartish.
Therefore, the more places and opportunities you adopt that sport your logo, the more exposure and connection you enjoy with your audience. And if you find industry-associated platforms willing to promote you for free, you should snap their hands off!
Take BookXtra, for instance. Completely free for any author or publisher to upload their books, interviews, associated material, images, audio files and so on. Said author gets to entice more readers, and in turn, more sales, by offering them supplementary or marketing material as an extra appetiser to their work. Publishers have an extra outlet to not only promote their clients’ books but also to place their logo in order to gain more clients.
For free. No catch. Nada.
Book groups frequent the site. Readers join the forum. Our BookXtra community is growing all the time, over cities, countries and continents even. Your logo, book image/title could potentially be seen by your target market many, many times over, with no more cost or effort to you than the short time it takes to upload.
Even book groups themselves can lobby for more members. The people visiting BookXtra are interested in books, believe it or not, and therefore everyone can benefit from being associated with the site.
Upload information to your heart’s content, it’s your prerogative. Most importantly, be seen.